Bright lights, prizes and catchy music brought the Huatoki Plaza to life on Friday evening for GLOW, an event to promote safe cycling.
Sustainable transport coordinator Nathaniel Benefield, who helped organise the event as part of the New Plymouth District Council’s Lets Go project, said it was important to remind motorists to be aware of cyclists.
“Sometimes selling safety can be a difficult, dry task but if you can package that up with some tunes and some bike entertainment that does kind of help bring people in,” Mr Benefield said.
“It’s important to be seen. We’ve got an increasing number of people walking and cycling to work and to school. There’s a responsibility to make sure that people keep themselves safe,” he said.
As well as having all manner of high-visibility gear on show and to give away, GLOW also showcased New Plymouth cycling talent such as trial riders Ben Sarten and Matt Foster who performed tricks on scaffolding erected specially at the plaza.
“There is a bike culture here. We’ve got some really talented riders in Taranaki and event’s like these help to get biking noticed and cool again,” Mr Benefield said.
The Lets Go project has been running since 2010 and aims to promote walking, cycling and the use of public transport in the district.